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		<title>How to Increase Online Sales: A 4-Lever Action Plan</title>
		<link>https://www.aurone.com/en/blog/how-to-increase-online-sales/</link>
		
		<dc:creator><![CDATA[Mehdi Koundi]]></dc:creator>
		<pubDate>Thu, 12 Nov 2026 04:51:16 +0000</pubDate>
				<category><![CDATA[Ecommerce]]></category>
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					<description><![CDATA[A store gets 10,000 visits a month. It sells to 240 of them, with an average order of $62. One extra point of conversion, five more dollars per order and a few repeat buyers are often enough to grow revenue by more than 50%, without spending another cent on ads. The hard part is knowing [&#8230;]]]></description>
		
		
		
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		<title>Employee offboarding checklist: the website access to revoke when someone leaves</title>
		<link>https://www.aurone.com/en/blog/offboarding-checklist/</link>
		
		<dc:creator><![CDATA[Mehdi Koundi]]></dc:creator>
		<pubDate>Thu, 12 Nov 2026 04:00:00 +0000</pubDate>
				<category><![CDATA[Web Security]]></category>
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					<description><![CDATA[On Friday evening, your web contractor hands back their badge. On Monday morning, their WordPress admin account still works, and so do their hosting login, their Google Ads access and their Stripe dashboard. Nobody forgot on purpose. Nobody knew who was supposed to close what. Digital offboarding means removing, in the right order, every access [&#8230;]]]></description>
		
		
		
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		<title>Brand Voice Guidelines for AI: Keeping Every Team On-Brand</title>
		<link>https://www.aurone.com/en/blog/brand-voice-guidelines-ai/</link>
		
		<dc:creator><![CDATA[Mehdi Koundi]]></dc:creator>
		<pubDate>Tue, 10 Nov 2026 04:00:00 +0000</pubDate>
				<category><![CDATA[Artificial Intelligence]]></category>
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					<description><![CDATA[On Monday, the sales team sends a highly enthusiastic proposal written with ChatGPT. On Tuesday, customer support replies to a client with a cold, technical message generated by another tool. On Wednesday, the blog publishes an article that addresses the reader casually, while the rest of the website is strictly formal. None of these texts [&#8230;]]]></description>
		
		
		
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		<title>Website Ownership: Who Really Owns Your Domain, Hosting and Content?</title>
		<link>https://www.aurone.com/en/blog/website-ownership/</link>
		
		<dc:creator><![CDATA[Mehdi Koundi]]></dc:creator>
		<pubDate>Thu, 05 Nov 2026 04:00:00 +0000</pubDate>
				<category><![CDATA[Web Project Management]]></category>
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					<description><![CDATA[The day a small business owner decides on switching web design companies, they discover the domain name is registered to the agency, the hosting is on a former freelancer&#8217;s account, and nobody knows the Google Analytics password. Their site exists, they paid for it, but they can&#8217;t move or modify it without someone else&#8217;s permission. [&#8230;]]]></description>
		
		
		
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		<title>PHP2Shell PHP Vulnerability: How to Update PHP and Protect Your Site</title>
		<link>https://www.aurone.com/en/blog/php-vulnerability-php2shell-update/</link>
		
		<dc:creator><![CDATA[Mehdi Koundi]]></dc:creator>
		<pubDate>Tue, 03 Nov 2026 21:36:42 +0000</pubDate>
				<category><![CDATA[Web Security]]></category>
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					<description><![CDATA[Wednesday, October 21, 2026, 4:00 PM in Paris, 10:00 AM in Montreal: the PHP team releases an emergency security update. Within hours, bots are already scouring the web for unpatched servers. For an online store manager or a firm director, nothing seems to change: the site loads, forms work. Yet, if the server runs on [&#8230;]]]></description>
		
		
		
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		<title>Website Security Analysis: Suspicious Traffic from Hong Kong</title>
		<link>https://www.aurone.com/en/blog/website-security-analysis/</link>
		
		<dc:creator><![CDATA[Mehdi Koundi]]></dc:creator>
		<pubDate>Tue, 03 Nov 2026 16:43:22 +0000</pubDate>
				<category><![CDATA[Web Security]]></category>
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					<description><![CDATA[One Monday morning, the manager of an online service business opened Google Analytics and noticed an unusual trend: dozens of daily visits from Hong Kong, a region where he has no customers. On the surface, nothing seemed wrong—the site was running smoothly and orders were coming in. But the phenomenon persisted for days, leading him [&#8230;]]]></description>
		
		
		
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		<title>Generative Engine Optimization: Can ChatGPT Read Your Site?</title>
		<link>https://www.aurone.com/en/blog/generative-engine-optimization/</link>
		
		<dc:creator><![CDATA[Mehdi Koundi]]></dc:creator>
		<pubDate>Tue, 03 Nov 2026 04:00:00 +0000</pubDate>
				<category><![CDATA[Artificial Intelligence]]></category>
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					<description><![CDATA[A small business owner asks ChatGPT to recommend three local service providers in their industry. The answer arrives in seconds, complete with names, links, and pitches. Their company is missing, even though it ranks on the first page of Google for the exact same keywords. It is not an algorithm injustice: ChatGPT simply does not [&#8230;]]]></description>
		
		
		
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		<title>WordPress Freelancer, Developer or Agency: How to Choose</title>
		<link>https://www.aurone.com/en/blog/wordpress-freelancer-developer-or-agency/</link>
		
		<dc:creator><![CDATA[Mehdi Koundi]]></dc:creator>
		<pubDate>Fri, 30 Oct 2026 22:20:30 +0000</pubDate>
				<category><![CDATA[Web Project Management]]></category>
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					<description><![CDATA[On a Monday morning, a home decor shop manager receives three quotes to rebuild her WordPress website. The first, sent by a freelance WordPress developer found on a platform, quotes $2,400. The second, from an agency, exceeds $9,000. The third suggests hiring a part-time WordPress developer. All three promise a fast, SEO-friendly, and scalable site: [&#8230;]]]></description>
		
		
		
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