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Answer engines: AI bots and a search magnifier analyzing the structure of a web page

Generative Engine Optimization: Can ChatGPT Read Your Site?

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A small business owner asks ChatGPT to recommend three local service providers in their industry. The answer arrives in seconds, complete with names, links, and pitches. Their company is missing, even though it ranks on the first page of Google for the exac…
Isometric illustration comparing a WordPress freelancer, an in-house developer and a WordPress agency around a website

WordPress Freelancer, Developer or Agency: How to Choose

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On a Monday morning, a home decor shop manager receives three quotes to rebuild her WordPress website. The first, sent by a freelance WordPress developer found on a platform, quotes $2,400. The second, from an agency, exceeds $9,000. The third suggests hiri…