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Aurone Web Agency Blog

How to increase online sales: a shopping cart full of parcels climbing growth steps

How to Increase Online Sales: A 4-Lever Action Plan

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A store gets 10,000 visits a month. It sells to 240 of them, with an average order of $62. One extra point of conversion, five more dollars per order and a few repeat buyers are often enough to grow revenue by more than 50%, without spending another cent on…
Offboarding checklist: closing website access and accounts when an employee or contractor leaves

Employee offboarding checklist: the website access to revoke when someone leaves

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On Friday evening, your web contractor hands back their badge. On Monday morning, their WordPress admin account still works, and so do their hosting login, their Google Ads access and their Stripe dashboard. Nobody forgot on purpose. Nobody knew who was sup…
Shared brand voice across several teams and an AI assistant, built around brand voice guidelines

Brand Voice Guidelines for AI: Keeping Every Team On-Brand

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On Monday, the sales team sends a highly enthusiastic proposal written with ChatGPT. On Tuesday, customer support replies to a client with a cold, technical message generated by another tool. On Wednesday, the blog publishes an article that addresses the re…
Website ownership: the keys to the domain name, hosting, CMS and content

Website Ownership: Who Really Owns Your Domain, Hosting and Content?

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The day a small business owner decides on switching web design companies, they discover the domain name is registered to the agency, the hosting is on a former freelancer’s account, and nobody knows the Google Analytics password. Their site exists, they pai…
PHP update against the PHP2Shell vulnerability: technicians replace a faulty server part while a shield blocks attack bots

PHP2Shell PHP Vulnerability: How to Update PHP and Protect Your Site

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Wednesday, October 21, 2026, 4:00 PM in Paris, 10:00 AM in Montreal: the PHP team releases an emergency security update. Within hours, bots are already scouring the web for unpatched servers. For an online store manager or a firm director, nothing seems to …
Website security analysis: an expert reviews a suspicious traffic spike while a shield stops bots and lets visitors through

Website Security Analysis: Suspicious Traffic from Hong Kong

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One Monday morning, the manager of an online service business opened Google Analytics and noticed an unusual trend: dozens of daily visits from Hong Kong, a region where he has no customers. On the surface, nothing seemed wrong—the site was running smoothly…